New Piece in the Gazette

by Rachel Estrada Ryan on December 27, 2011 · 0 comments

My newest article in the Pennsylvania Gazette was published in the January/February issue. What a great way to start the new year!

My interview with this artist, the renowned Lowry Burgess, changed the way I look at the night sky.  Read the piece here.

Congrats, Lysley!

by Rachel Estrada Ryan on December 21, 2011 · 0 comments

Lysley Tenorio recently chose Both is Better LLC to design and develop a book website for his upcoming debut collection of short stories, Monstress.  If you haven’t heard of Lysley yet, chances are you will very soon.  His collection just earned a starred review from Publishers Weekly, is soon to be recognized by Barnes & Noble’s Discover Great New Writers program, and he’s already garnered more awards and fellowships than I can spend time listing here.

This week, we launched Lysley’s new site.  I had an amazing book cover design to work with, and moreso than is usual with my clients, Lysley and I collaborated on the layout–with beautiful results, if we do say so ourselves.

Congratulations to Lysley Tenorio, and I hope you’ll join me in checking out this much-anticipated debut when it hits bookstores next month.

> Go to the site

Two New Articles!

by Rachel Estrada Ryan on November 4, 2011 · 0 comments

Two new articles of mine appear in the November/December 2011 issue of The Pennsylvania Gazette, my alma mater’s alumni magazine.  I hope you’ll take a moment to check them out.  One is a fun window into the world of Architect Barbie, the other is about an inspiring project to change the way people make New Year’s resolutions.   I love writing about my fellow Penn peeps!  Always a good time.

A New Author/Book Site

by Rachel Estrada Ryan on October 21, 2011 · 0 comments

Author, educator and mountain climber Leslie Rapparlie recently chose Both is Better LLC to design and develop a book website for her forthcoming nonfiction title, Writing and Experiential Education: Practical Activities and Lesson Plans to Enrich Learning.  Together, Leslie and I conspired on a look and feel that would both echo her book jacket and leave room to highlight her other work.  She’s also a fiction writer with an MFA in creative writing from Rutgers–Camden (in fact, we first met in a fiction workshop in that program) and she’s co-authored several nonfiction books about outdoor adventure sports.

Today, we launched Leslie’s new site.  I have to be honest, it’s one of my favorites to date.  We wish Leslie well as her publication date approaches (November 4th)!

> Go to the site

Homepage Redesign, and Congratulations UAC!

by Rachel Estrada Ryan on September 15, 2011 · 0 comments

We can’t take credit for the whole site on this one, but over the summer the Urban Affairs Coalition came to Both is Better LLC with a bit of a dilemma.  They’d been immersed in their website redesign project for quite some time–it kept getting delayed for this reason and that, and before they knew it two years had passed.  The design files that were fresh and current at the outset of the project had become somewhat dated-looking by the time they were ready to move forward with the actual coding and development.

Enter Both is Better–we were asked to use the old files as a starting point and to completely redesign everything that appeared below the nav bar on the homepage.  I’m very proud of the results, and I’m so excited to congratulate UAC as they launch their new website today.  Their years of hard work and waiting have paid off!

Oh, and guess what?  If you’re willing to take some time to click around their site and fill out a short survey, you can be entered into a drawing to win a new Kindle.

> Go to the site

An Author/Book Site Update, With Beautiful Results

by Rachel Estrada Ryan on September 12, 2011 · 0 comments

Last fall, author Signe Pike chose Both is Better LLC to design a book website for her then-forthcoming memoir, Faery Tale: One Woman’s Search for Enchantment in a Modern World. It was a great project, to be sure, and one that involved learning about the world of the faery-believers among us–definitely new territory for me!  Faery Tale is a fresh and fun read, a story that Signe tells with warmth and honesty.  She was wonderful to work with, and has become a friend in the process.

This fall, her book becomes available in trade paperback.  As is often the case when a book turns this corner, her publisher chose a new cover design.  This meant a change for her website, as well.  Gone was the sparkly green cover; we had a rich blue leather-look to work with now.  Signe approached Both is Better with the desire to update her site in the small yet significant ways necessary to better match the new direction the book had taken.  Today, we launched the redesigned site, and I couldn’t be more pleased with the results.

We congratulate Signe on her continued success, and invite you to both buy her book and check out her online presence.

> Go to the site

Bb Launches Biggest Website to Date

by Rachel Estrada Ryan on July 28, 2011 · 0 comments

Last summer, The Stony Brook School of Long Island, NY chose Both is Better LLC to head up a major website redesign project.  Their online presence needed both a visual update and a comprehensive restructuring of site content.  A writing- and design-intensive challenge, to be sure.  Today, thanks also in large part to the in-kind donation of Mark Hollis and the web developers at MacPractice, their new website launches.

It’s an exciting time in the School’s history–they’ll also celebrate the beginning of their 90th academic year come September.  Both is Better LLC is proud to present this landmark achievement (our biggest website project to date!), and we congratulate The Stony Brook School on this momentous occasion.

> Go to the site